Fans of Everyday Food and Whole Living magazines are in for some changes! Martha Stewart Living Omnimedia announced today that it is going to sell Whole Living magazine and move Everyday Food to a digital-only format, ceasing its print production next year. However, subscribers to Martha Stewart Living magazine will receive five "supplemental" print issues of Everyday Food with their subscriptions each year. (Ostensibly, these will be issues not available on newsstands.) If MSLO cannot sell Whole Living, much of its content will be folded into Martha Stewart Living magazine. Regardless, Whole Living will stop printing by the end of the year.
It is predicted that these decisions will save the company between $33-million and $35-million, annually, in production costs. These funds will be invested in new online and digital content initiatives, including more video content and new online applications.
Personally, I was never drawn to Whole Living magazine and its sale makes perfect sense to me. I'm glad that as a subscriber to Martha Stewart Living I will still have access to at least a few print editions of Everyday Food, since I really have enjoyed that little magazine over the years. Five supplemental issues with my Living subscription seems reasonable. I think Everyday Food content lends itself perfectly to online delivery methods and I'm excited to see where the company takes this brand. I'm very curious what you guys think of this news! Leave a comment!