Martha's Triscuits: Have You Tried Them Yet?

Perhaps it seems a bit silly to get excited about a cracker, but when Martha's face and name are on the box, well, I get a little tingly. To my knowledge, this is the first collaboration between a cracker-maker and a celebrity chef. It's kind of a brilliant idea! Triscuit approached Martha Stewart Living last year about a collaboration. It began simply enough with a few web videos showing Martha preparing regular Triscuit crackers with various homemade toppings to serve as hors d'oeuvres. By late last year it was announced that a new Martha Stewart Triscuit flavour would be hitting store shelves this month.
It is the flavour that really sets the cracker apart from its competitors: toasted coconut and sea salt. Martha and her team played with a variety of flavour combinations and settled on this one because of its potential as both a savory and sweet snack. It was Martha's choice, ultimately, and if early test-market results are any indication, it was a successful one.

People have written in to Martha Moments saying they picked up ten boxes at one time (Martha's Triscuits are only available for a limited time - throughout the summer) and that the combination of the salty with the sweet coconut is addicting.

While the cracker on its own is a tasty snack, Martha suggests a number of toppings for the cracker: avocado slices with hot-pepper flakes or crab meat with a splash of lime juice. For something sweet, she suggests melting a square of milk chocolate on top and adding a toasted marshmallow for an instant s'more. Sounds good to me!

I have not seen Martha's Triscuits anywhere in Toronto yet. (Perhaps they will not make it to Canada.) If anyone does see them, please let me know. They are popping up in grocery stores all over the U.S., however, so go out and look for them and let me know what you think of them!

I'm not sure if there will be more Martha-inspired flavours from Triscuit, but I hope so!


The Editors Want Your Feedback

Some of you may have noticed this full-page ad in the June issue of Martha Stewart Living. It is an open call to join the magazine's "creative circle" by signing up to receive occasional surveys and feedback forms from the magazine's editorial department. The link, msloinsiders.com, has existed for quite some time and many subscribers have been asked to join the conversation, but this is the first time the magazine has publicly advertised it in the magazine. It's certainly worth the few minutes it takes to sign up: you will receive special event invitations, learn about new Martha Stewart products and have the opportunity to share your thoughts and opinions about the magazine with the editors through surveys and feedback forms. Click here to join.


The June Issue

I received my copy of the June issue of Martha Stewart Living today. Seeing it in my mailbox always makes me smile. This is the annual food issue and, as such, the pages are filled with summer food ideas, from grilling to pita wraps, from farm-fresh produce to summery cakes whose sweet fillings are the real stars. But gardeners and decorators need not fret: there is a good mix of content: decorating, gardening, crafting and cooking are all represented in this issue. The issue is on stands on May 11th.


Cooking School Wins its Second James Beard Award

This evening, Martha Stewart's Cooking School was awarded its second James Beard Foundation Award for Best Cooking Show in Studio or Fixed Location. The program, which is entering its fifth season, won in the same category last year. Cooking School airs weekly on PBS and beat its two competitors in the category, Bobby Flay's Barbecue Addiction and Sara's Weeknight Meals with host Sara Moulton. Martha attended the awards ceremony and is shown below with her medal. Congratulations to Martha and the entire Cooking School team! (Martha's other PBS program, Martha Bakes, is nominated for two Emmy Awards! Stay tuned! The winners will be announced in September.)


New Martha Stewart Home Office Products Coming to Staples!

Well, this is exciting! One of the most popular Martha product lines is poised to return to the market! The Martha Stewart Home Office Line with Staples will be back in stores in November, 2015, as part of a new, multi-year strategic retail collaboration. The assortment will be available at more than 1,100 Staples retail stores in the U.S. and Canada (and online) and will include a wide array of home organizing and home office products across multiple categories, including stationery and paper products, office essentials and tools, personal technology accessories, and storage and organization products.
“We are thrilled to collaborate with Staples in a direct retail program that will enable us to grow our brand and bring our well-designed and affordable home organizing and home office products to consumers,” said Martha Stewart, founder and chief creative officer, MSO.

“At Staples, we’re excited to team up with Martha Stewart to bring a new line of beautiful Martha Stewart Home Office products to our customers,” said Demos Parneros, president North American stores and online, Staples. “The Martha Stewart Home Office products give our customers solutions they need to manage their home or home office in an attractive and functional way.”

The new Martha Stewart Home Office products will be available exclusively at Staples’ stores nationwide, Staples.com and Quill.com beginning November 2015. Staples and Martha Stewart Living Omnimedia first worked together in 2012 on a line of products that is currently available in Staples’ stores and on staples.com.


Martha Working on New Books!

Martha was in Calgary, Alberta, Canada this week to speak at The Art of Leadership for Women conference about entrepreneurship and becoming a leader in your chosen field. She also spoke about her line of kitchens at The Home Depot, new trends in kitchen design and the kitchen renovations she has undertaken at her own homes. Speaking to The Calgary Herald, Martha divulged that she is currently working on writing three new books: a book about gardening, a book about home design and a book about weddings - "Don't get married without it," Martha joked in the interview. It will be nice to have new books from Martha that do not center on the subjects of cooking and baking. (Martha's next book is out on September 8th and is called Appetizers.) There are no further details about the three new books, only that they are in the works. So, stay tuned!


The May Issue

The May issue of Martha Stewart Living is making its way to subscriber mailboxes. I received my copy yesterday. You can find it on newsstands next week. The theme of the issue seems to be "re" - rethink, redo, reset. After spending a bit of time with the issue, I feel it's quite a good mix of gardening, recipes, home decorating and crafting, despite the fact that it's yet another cover featuring food on a platter. I enjoyed the articles about refurbishing old furniture and about dyeing fabrics, papers, photographs (and more) to spruce up your interiors. There are flowers and crafts, too, for Mother's Day, as well as an exciting brunch menu, simple recipes for healthier cakes and a visit to Trade Secrets, Martha's favourite rare-plant and garden-antiques sale in Sharon, Connecticut. The market was founded by famed interior designer Bunny Williams and benefits the Women's Support Services of the Northwest Corner of Connecticut.