9.14.2009

Martha Partners With Home Depot!

It's official! The Home Depot and Martha Stewart Living Omnimedia are in business! The companies today announced an agreement to develop an exclusive Martha Stewart Living brand for the housewares retailer. (The Martha Stewart Everyday brand is not being sold at Home Depot, as rumours suggested. We're still waiting to hear about which retailer will carry that line.)

Categories in the Martha Stewart Living line at Home Depot will include Outdoor Living, Home Organization and Home Decor. Martha Stewart's team of designers is working side by side with Home Depot merchandisers and designers to create a unique and exclusive brand that will appeal to both the Home Depot shopper and customers of Martha Stewart Living.


Products in the Outdoor Living category will begin to hit shelves in January, 2010, in the United States and February, 2010, in Canada. The Home Organization category will launch in February, 2010. The Outdoor Living line will consist of many different styles of patio dining furniture and conversation sets, ranging in price from $399 to $1,999, while the Home Organization category will feature closet systems and versatile organization units for the home. Both companies are continuing to work on developing the brand further and will provide more details on additional products in the near future. All of the Martha Stewart Living products will be available at Home Depot locations in the United States and Canada, as well as through homedepot.com.

5 comments:

Gourmet Candles Distributor said...

How exciting! Too bad we have to wait till the new year. I love Martha Stewart.

Kevin said...

Very exciting! I can't wait to see what's in store!

Kevin

Anonymous said...

There isn't going to be an Everyday line elsewhere. The Home Depot deal was inked because the largest source of income from the Kmart business was the outdoor category. This is an attempt to recapture those dollars. From a business perspective, this makes total sense. We'll see if this partnership is fluid (the Macy's partnership is riddled with discourse - the Macy's buyers are constantly trying to cheapen the product at the sake of their margin while the MSLO team continues to push to elevate the brand).

MSLO is going to continue to concentrate the balance of it's home business at Macy's. There was talk of doing home products at Costco but the food program was such a disaster (quality and production issues) that I doubt Costco would want to take further risks.

It's also interesting that the Crane's partnership has gotten very little buzz, advertising or in-store excitement.

Jessica said...

Great blog, I saw this site with some useful info on Outdoor Furniture Hope it helps

Keesha said...

Wow!! That's wonderful... I prefer to shop at Home Depot... Their products have great quality and modern look... They also provides money saving offers...