It's official! The Home Depot and Martha Stewart Living Omnimedia are in business! The companies today announced an agreement to develop an exclusive Martha Stewart Living brand for the housewares retailer. (The Martha Stewart Everyday brand is not being sold at Home Depot, as rumours suggested. We're still waiting to hear about which retailer will carry that line.)
Categories in the Martha Stewart Living line at Home Depot will include Outdoor Living, Home Organization and Home Decor. Martha Stewart's team of designers is working side by side with Home Depot merchandisers and designers to create a unique and exclusive brand that will appeal to both the Home Depot shopper and customers of Martha Stewart Living.
Products in the Outdoor Living category will begin to hit shelves in January, 2010, in the United States and February, 2010, in Canada. The Home Organization category will launch in February, 2010. The Outdoor Living line will consist of many different styles of patio dining furniture and conversation sets, ranging in price from $399 to $1,999, while the Home Organization category will feature closet systems and versatile organization units for the home. Both companies are continuing to work on developing the brand further and will provide more details on additional products in the near future. All of the Martha Stewart Living products will be available at Home Depot locations in the United States and Canada, as well as through homedepot.com.