Ad Age has added Martha Stewart Living magazine to its "Publishers A-List 2019" honourees. Each year, Ad Age (a global hub for news and conversations about marketing and media communities) names its top magazines to watch for and for the second year in a row Martha Stewart Living has made the cut.
Here's what Ad Age says about Martha Stewart Living:
"Former independent magazine Martha Stewart Living has been under the
Meredith umbrella since 2015, when the Des Moines, Iowa-based publisher
took over operational and editorial control in a licensing deal. Over
the years, various Martha wannabes have come and gone, and while we
salute Meredith for teaming up with Joanna Gaines, one of the only truly
convincing Martha-esque rising lifestyle gurus, we're pleased that four
years later, Meredith's partnership with the Martha continues to pay
off. Under Editor-in-Chief Elizabeth Graves, MSL continues to be the
gold standard of lifestyle glossies, and under SVP/Group Publisher
Christine Guilfoyle, ad revenue has held steady (even as the food and
shelter-mag categories declined overall in 2018), thanks to new or
increased business from brands including Kimberly-Clark, Subaru,
Starbucks and Tito's Vodka."
Other honorees include the aforementioned Joanna Gaines and her magazine Magnolia Home Journal, which is also run by Meredith Corp., as well as The New York Times Magazine, Country Living, WSJ, O-The Oprah Winfrey Magazine and The New Yorker. Congratulations!