Wedgwood, now owned by Finnish housewares brand Fiskars, is embarking on a revitalization campaign to make Wedgwood more appealing to younger consumers. By working with young designers, such as Lee Broom, and bringing a new sense of modernity to the designs (without sacrificing the prestigious heritage collections or the time-honoured manufacturing techniques), the company is attempting to fuse current lifestyle trends with a 300 year-old history of traditional craftsmanship. It's quite exciting!
I highly recommend watching this panel discussion with the author of the book, Gaye Blake-Roberts. She is joined on stage by designer Lee Broom and Fiskars senior vice president, Eva Ziegler, at the Victoria & Albert Museum in London, represented in the discussion by V&A Director Tristram Hunt. Click the highlighted link above and scroll down to find the video.
The new book is gorgeous and is essential for any Wedgwood collector or anyone interested in the brand, in ceramics or British history. Below are some photographs from the book.