The day after our experience on Martha's farm, a group of us decided to spend the day on the road visiting some of Martha's favourite vendors and artists. After a delicious breakfast at the Airbnb, we all piled into three vehicles, which were loaded with homemade snacks (of course) and began our excursion early so that we would be able to see everything on our list.
7.02.2025
Garden Tour Series: A Martha Moments Road Trip
6.25.2025
Garden Tour Series: A Seminar and Q&A
Our last stop on the tour was for a formal presentation about Martha's business, as well as a Q&A with Martha and her team. This was held in one of the buildings near the stables. There were comfortable seats set out for us all and we gathered around to listen to the presentation, which focused on several aspects of Martha's company, led by various members of her team.
Martha began the seminar by speaking about her farm and how her homes have always influenced her business model. She thanked us all for coming and told us that it was great to meet her core audience, up close and personal. Kevin Sharkey spoke next. He is the Executive Vice President of Martha's company and is in charge of much of the merchandising ventures. He spoke about the company's core values, how the company connects with the consumer, what the company aspires to and how they continue to reach new audiences around the world through social media and diverse partnerships. He also spoke about the new Martha Stewart store in Dubai and how it all came about, with plans to open even more stores! It was a great presentation!The company's core merchandising values: Superior Function and Innovation; Quality at a Value; Beautiful Design that Elevates the Home.- Martha's next book will be a baking book, very similar in style to Martha: The Cookbook with stories and archival photos woven into the narrative.
- Martha's autobiography is still in the works - don't worry!
- Martha's first book from 1982, Entertaining, will be reprinted this fall in its exact original format.
- There are three more special issues of the magazine coming our way this year: a reprint of the last Halloween issue with a different cover, one called Fall Recipes and a new Holiday issue.
- There is a new line of Martha Stewart cookware, bedding and bath coming out soon using the 'good, better, best' model that Kevin Sharkey says we should all be very excited about!
- A new location of The Bedford, Martha's restaurant, will be opening this fall in Connecticut.
6.24.2025
Garden Tour Series: Lunch by the Pool
As the tour date approached, Bernie and Dennis were getting more and more details from Martha's team regarding the events of the day - and it just kept getting better and better! We learned, for instance, that Martha not only planned to serve the group breakfast on her terrace, but also lunch by the pool! It was truly an embarrassment of riches for us!
As we headed up towards the pool, Martha told us about the pool's construction and her desire to make it look as inconspicuous as possible: no bright blue here! The pool is the same depth from one end to the other, with a slight dip at the center that is about five feet to the bottom. Martha told me this was a mistake on her part and wished she had created an actual "deep end" for diving. In any case, the pool looks gorgeous, surrounded by potted palms and antique saddle stones at one end that give the appearance of large mushrooms.