Martha Stewart Collection: Whim

Late last year, a new line of housewares from the Martha Stewart Collection began to filter into Macy's stores. It is called "Whim" and is geared towards a younger buyer with fresh, bold colours and prints. The line is currently limited to several bedding collections and a dinnerware set that comes in four different colours, but I'm hopeful that the line will expand. I'm intrigued by the approach and the diversity of the designs: from quiet neutrals to exuberant hues and patterns. Below is a brief look at the collection. To see more click here.

These 16-piece dinnerware sets (Martha Stewart Whim Pool) come in four vibrant hues, reminiscent of vintage Fiestaware. Made of porcelain, the dinnerware is dishwasher and microwave safe. One set includes four of each: dinner plate, dessert plate, bowl, mug.

 The new Whim collection includes a lot of new bedding designs: five-piece comforter sets that come in vibrant and more subdued colour palettes. Shown above, clockwise from top: Two-tone Stripe Comforter Set; Pretty in Poppy quilt set; Mirror, Mirror five-piece comforter set; Vine-Time comforter set.

The sheet sets seem to cover everyone's tastes, from those who prefer subtle creams and neutrals, to those who like bold, colourful solids, to those who enjoy quirky prints. The sheets are 200 thread-count cotton, machine washable, and come with a charming insert featuring a photo of Martha in her modeling days!