Martha and Flor

Martha Stewart now has nine lines of carpet tiles manufactured with Flor, a company that specializes in the ease of customized flooring. Flor produces various lines of do-it-yourself flooring alternatives, all using a tile format. The customer orders carpet tile variations for installation on a hard, treated floor surface. The tiles can then be arranged in any colour pattern or texture desired, with mix-and-match alternatives available. They are engineered to hug the floor and have low-tack adhesives that keep them in place. They can be easily packed up and moved, or rearranged as desired.

The tiles are also touted as being 'environmentally responsible' because of the way they are manufactured and the materials used.

To see more of the Martha Stewart Flooring with Flor visit Flor.com and explore the brand.

Moon.

Laurel.

Bisque.

Martha Stewart Everyday

In Canada, the Martha Stewart Everyday brand is sold at Sears - kind of a prettier arena than Kmart for such lovely stuff, if you ask me. Anyhow, I decided to have a browse there today and ended up coming home with a bag full of goods - and ideas. (I should know better than to assume I can 'browse' when Martha is involved.)

The first thing that caught my eye was a set of four flour-sack tea towels. I had seen these many times on Martha's television program and in the magazine but today, for whatever reason, their simple beauty and utility really struck me. They are very large and extremely sturdy, appearing to be quite absorbent. The set was also very reasonably priced at $8.00 (Can.) for four towels. I'm not sure if I will use them for 'everyday' purposes or not.

The flour-sack towels are frequently touted in Martha Stewart ads and articles as ideal canvases for projects. They lend themselves perfectly to stamping (below) and embroidery. Martha has also used them to create picnic pouches and to wrap homemade jams and breads to give as gifts, tucking the contents inside and tying the loose ends with silk ribbon.
I may also be moving to a larger space in the next few months, which will mean a larger kitchen. I'll have to foresake my kitchen stools and counter for a proper table. Rather than spend all my cash at IKEA (which I love, but those Scandinavian lines can get bit a rigid) I may spend some of it at Sears on this lovely set of furniture, below. Again, the prices are very reasonable. I also like that the table has small drawers - a vintage touch that was common between 1930 and 1970. The Windsor chairs are darling and comfortable (I tried them out) and I am very drawn to the brightness of the white laquer. I'll keep you posted!

Martha at Macy's

Martha Stewart's new line of housewares has hit the shelves at Macy's department stores across the United States. Preliminary reviews are excellent! Custom-designed display cases showcase a variety of beautiful towels, bed linens, cooking and baking supplies, dishware and furniture in small 'boutiques' inside the Macy's stores. The 'Martha Stewart Collection' is available exclusively at Macy's and is a more upscale line than the 'Everyday' collection of similarly branded goods available at Kmart stores. The quality of the Martha Stewart Collection is of a higher standard and the cost, therefore, is also higher but is still reasonably priced.

Below are some examples of some of the products that have caught my eye. You can view the complete line by visiting macys.com and doing a search for "Martha" in the space provided.

I need this red apron! And that blue tea kettle is just... Well, I want it.

A melamine bowl set and a shocking green collander set. I love the vivid colors of this collection.

Boxes of cake mixes and a sleek recipe box.
A non-slide stainless steel mixing bowl set and a 'scent neutralizer bar' for use after chopping onions or garlic.
Coral spray cotton percale sheets and faux-boix patterned towel sets.

Restaurant Feedback Cards

Aun and S. are a husband and wife team who run a happy little blog called Chubby Hubby (see the links section) which has become my new favourite place on the web, with recipes, fantastic tips for food photography and lots of interesting observations about the restaurant business from an international perspective, discussions on design and essays on marriage and travel. I am, quite frankly, addicted to it.

One of the little gems I discovered on the site were these glorious restaurant feedback cards, which the couple had given to their friends as Christmas gifts as a means of (potentially) enhancing the restaurant-going experience. The intention was to create a tongue-in-cheek gift for friends with a good sense of humour.

The result was a little something they named “Feedback: Calling Cards for Discriminating and Opinionated Diners”. They created four different calling cards, printed (as you can see) on cream/off-white cardstock with a cutlery logo in four different colors. Two of the cards provide the user the chance to offer a restaurant either positive or negative feedback, depending on which words on their cards they cross out. This is the text on these two cards:

“Wow! What a disappointing / fantastic meal. Truly, I’m amazed. I’m definitely telling my friends and never / definitely coming back here again.”

“Hi, I just wanted you to know that the service in your establishment is staggering good / bad.”

With just a swift stroke of one’s pen, the diner can tell a restauranteur what they did or didn’t like about his or her restaurant. A third card is entirely positive, giving the diner a chance to tell a restaurant which menu item they enjoyed most:

“Thanks for the great meal. The appetizer / main course / dessert was particularly good today.”
And, of course, we left a line for our friends to fill in their names because if you feel the need to leave a comment, you should always have the courage to take ownership of your opinion.
The fourth card is meant to be used on fellow diners, perhaps one you admire from afar:

“Hi there! I love your shoes / eyes / smile / appetite. Would it be a little too forward to ask if I could join you for dessert?”

Each box has 80 cards, 20 of each design. Labels were also made for the tops and bottoms of the boxes. It was really, really fun designing these and we’ve been happy with the response from friends.

Martha Stewart Crafts

To say that I'm excited about the new Martha crafts line would be an understatement. Since I started reading the magazine I have always wanted to get my hands on some of those beautiful storage boxes, elegant little labels, lovely striped ribbons and pretty papers. They are now all available, as of this month, at 900 Michael's stores across the U.S. and Canada. Americans can also order on a new website: marthastewartcrafts.com. (Shipping is limited to the 50 states.) I've gathered a few of my favourite things in a collage below, but please get out there and browse on your own.

Labels, labels everywhere! I have for so long wanted to have those chic little labels for anything and everything. Martha brings them to the fore at Michael's craft stores. (Another place to get labels is at masterstrokecanada.com - see the links to the side - where they also sell beautiful ribbons. For years Master Stroke Canada has supplied MSLO with many of the decorative labels and ribbons you see in the magazines. It is endorsed by the company.)

Martha Stewart Crafts also provides simple, elegant stationary and perfectly plain CD labels and envelopes. The ribbon is lovely, too. Above are some of my favorites. Below is an example of the food packaging that is available.

Also on my list are a variety of archival storage boxes for photos and papers. The scrapbooks, while expenisve, are archival quality and at least one of them will find its way into my home.

Martha Stewart Television: A Brief History

Martha Stewart was on television long before she had a magazine. In fact, the beginnings of Martha Stewart Living Television can be traced back to the late 1980s and Martha Stewart's merchandising deal with Kmart.

In 1987, Martha Stewart became the spokesperson for a line of kitchen and bath products, the Martha Stewart Everyday brand, sold exclusively at Kmart stores. With a series of best-selling lifestyle books about cooking, gardening, weddings and entertaining, she had already become one of the country's most trusted homemaking advisors. Martha was now being featured in the ads of one of the country's most popular stores, both in print and on television. The television advertisements featured Martha using the Kmart products and offering household tips: using tea towels as placemats and napkins, demonstrating how to fold a fitted sheet and whipping up a recipe in one of her signature pieces of cookware. These early ads were the seeds of Martha Stewart Living, the nationally syndicated program that would eventually earn her a series of Emmy Awards for exceptional service show.

Around this time, Martha also sold a series of how-to videos through Kmart. The videos were independent projects filmed at her home on Turkey Hill Road in Connecticut. One series of videos called 'Martha Stewart's Secrets for Entertaining' featured Martha hosting a buffet party, a formal dinner party, an antipasto party and a holiday party. Another series was devoted to renovating a home in Connecticut - the old Adams House, a Federal style home in Westport, which Martha and a team of renovators restored and modernized and later auctioned for charity.

Martha very quickly realized that the wide reach and appeal of television could be instrumental in advertising and building awareness about her burgeoning brand. Not long after the production of the videos, Martha saw her first holiday special air on television. It included classic Martha segments, such as stuffing a holiday turkey and then wrapping the entire bird in puffed pastry. She gathered brussels srpouts from her garden, cooked game hens in her smoke hut and set a festive table.

Shortly after the successful launch of her magazine, Martha Stewart Living, in 1990, Martha took her TV idea to the next level.

In 1991 she took her television series concept to Group W Inc., formerly a part of Westinghouse Corporation, which sold television programming to TV stations around the country. (Martha first took her idea to Time Warner, which handled her magazine, but they were not interested, despite the massive success of both the first and second test issues of Martha Stewart Living.)

It was a Group W executive named Richard Sheingold who met with Martha about the idea for a television show, and he was initially very skeptical about the idea of a home and garden show that revolved around the lifestyle of its host, something that had never been done before. When he said that getting a show off the ground meant losing money, Martha said she didn’t care about that, reiterating that she was confident it would fly and that she had good contacts in the advertising business thanks to her magazine and her relationship with Kmart. It was only a few days after first meeting with Martha that he understood her brilliant plan.

Martha would be cross-promoting the magazine on the air that would be carrying the ads of the companies that would also be advertising the show. It was a synergy model that incorporated numerous media to promote a single brand. There had never been anything like it before. Group W signed with Martha on January 19th, 1993 to produce a weekly syndicated television program to be called Martha Stewart Living, just like her magazine.

By May of that same year, even as the cameras were filming the first episodes of the 30-episode season, the program had been sold to stations in 80 cities, covering 75% of the American viewing public.The first episode of Martha Stewart Living aired on September 18th, 1993. It featured a segment on painting the wooden handles of garden tools bright colours so that they could be found in the yard (a Good Thing!), a lesson making a compost heap and a trip to the New York City vegetable market. By this time, coverage had been boosted to 82% of the nation with 126 stations, as well as the Lifetime Network on cable television, agreeing to carry the series.

By 1995, 97 percent of the American population could tune into Martha Stewart Living, with 182 stations carrying the show in 185 markets. What had begun as a half-hour weekly television show quickly became an hour-long, syndicated daily show on CBS as its popularity continued to increase. In 1996, her show garnered the coveted 9 a.m. time slot and was the most popular women's television program in the country. It was also now being aired in Canada and other countries as well. Martha was now an internationally recognized star. Group W had also made a fortune and her magazine was one of the top-selling publications in the country, with over two million subscriptions, bolstered in large part by the exposure she gained through her television program, which advertised the magazine.

The show was noticed by critics, too. During its eleven years on air, the show won nine Daytime Emmy Awards and was nominated for 22 others. 

Originally filmed at her homes in Connecticut and New York, her charming Turkey Hill estate and her historic home in East Hampton, the production of Martha Stewart Living was eventually moved to a studio in 1995. Complaints from neighbours about the never-ending stream of television crews on the quiet suburban streets and the constraints of the property prompted Martha to expand to a studio space, but segments filmed at her home, particularly her astounding gardens, were always components of the program.

Westport Digital Studios, Inc., was leased by Martha Stewart Living Omnimedia and included three sound stages, a broadcast-ready control room, two shoot-ready prep kitchens with stainless work surfaces, radio broadcast facilities where her Ask Martha segments were taped, editing suites, offices, a guest cottage for overnight housing, an onsite gym featuring an entertainment system, six acres of wooded grounds, aesthetically maintained for outdoor filming, and multiple barbecue grills. The kitchens and the 'home' studios (living rooms, dining rooms, craft rooms) were all designed by Martha to replicate rooms in her own homes. There was a kitchen that looked similar to her private kitchen at Turkey Hill in Westport and another one, done in darker tones, resembled her Lily Pond Lane kitchen in the Hamptons.

The tone of the show was instructional and serious, but always with an air of relaxation and calm. Viewers enjoyed not only "learning something new everyday," as the show promised, but also enjoyed watching Martha do things so perfectly, from baking to sewing to gardening. The slow, luxurious pace of the program was a welcome change from the up-tempo drive of many other daytime shows in its slot, and it was by far the most informative.

Over the years, guests of the show included Bill Cosby, Rosie Donnell, First Lady Hillary Clinton, Oprah Winfrey, Cindy Lauper, Sarah McLachlan and numerous chefs from around the world. Restaurant owners, entrepreneurs, collectors, painters, potters, sculptors and professional gardeners all imparted a special brand of knowledge to the viewers under Martha's careful guidance.

Segments of the show were repurposed into two other weekend shows that aired on the Home and Garden Channel and on the Food Network, further broadening the reach of the brand by expanding the audience. From Martha's Home and From Martha's Kitchen were half-hour shows that were structured by theme with previously-aired segments from the show.

Several VHS tapes were also released featuring the best segments of Martha Stewart Living: a holiday tape, a springtime entertaining tape, etc. These tapes are considered fairly rare today since they did not enjoy wide distribution.

In 2003, the show began to significantly decline in popularity as Martha faced criminal charges of obstruction and conspiracy related to a questionable stock sale.

The company embarked on a diversification strategy and began to develop new programming, including a how-to cooking show based around their new hit magazine Everyday Food, which launched in January of that year. The show did not feature Martha as the host. Instead, it included a cast of chefs from the kitchens of Martha Stewart Living, including Sarah Carey, Lucinda Scala Quinn, Margot Olshan, Emma Feigenbaum, Allie Lewis and John Baricelli. Aired on PBS, the show featured straightforward cooking demonstrations that were simple and easy to follow. MSLO also began developing a show called Petkeeping, with host Marc Morrone, also slated for air on PBS. The aim was to widen the reach of the television department without relying too heavily on the face and image of its founder, who was now in serious trouble with the law.

Martha Stewart Living continued to tape new shows but it was eventually cancelled by CBS in 2004 after Martha was sentenced to five months in prison and another five months of house arrest. Repeats of the show aired on some channels, but many stations pulled the program completely. After her stint in prison, Martha was eager to get back to work and she wasted little time in redeveloping the television division.

A new partnership between Omnimedia and Mark Burnett Productions, the producer responsible for the smash-hit "Survivor" reality TV show, led to two new television programs, both of them starring Martha.

The first was a live talk show featuring Martha doing all the things she did in the old program (cooking, gardening, crafting and decorating) but in a large new studio in the Chelsea district of Manhattan in front of a live audience. The Martha Stewart Show had celebrity guests and performances as well as cooking segments with experts in a space modeled after her new home in Bedford, New York. The show debuted in September, 2005, and was designed to reveal the more human side of Martha: someone who could make the occasional mistake and laugh about it. It was designed, in part, to resurrect and repair her image after such a long period of bad press, to make her seem likable, approachable and less of a perfectionist.

The second show, which also aired in the fall of 2005, was a version of The Apprentice, a reality series that starred Donald Trump testing potential candidates through a series of challenges that would eventually lead to a choice position at his company. In this new version, Martha Stewart would undertake the same scenario and would eventually hire one of the candidates to run a division of her company. The show also starred her daughter, Alexis, and Charles Koppelman, the chairman of her company. They acted as her judges and advisors.

The Apprentice: Martha Stewart did very poorly in the ratings. At one point, it looked as if the series wouldn't even make it to completion, the ratings were so low. It aired during the same season as Donald Trump's Apprentice program and both programs suffered from overexposure. It was not renewed for a second season.

The Martha Stewart Show fared much better. It was renewed annually for seven years and has won an Emmy Award with several other nominations. The show was eventually sold to the Hallmark Channel, which also developed a series of new programs, including Martha Bakes and Mad Hungry, with host Lucinda Scala Quinn, while also airing past episodes of Martha Stewart Living and Everyday Food. After only two years, however, Hallmark severed its ties with Martha and The Martha Stewart Show ceased production. The Chelsea studio was vacated and Martha moved all of its props back to the Starrett Lehigh building where Omnimedia is headquartered. In 2012, Martha signed on with PBS to develop a new program called Martha Stewart's Cooking School - a half-hour how-to program based on Martha's cookbook of the same name. The show featured Martha as the host, demonstrating basic cooking methods, such as braising, stewing, steaming and roasting, as well as tips and techniques to help the new (and more advanced) home cook sharpen her skills.

Martha's old programs were not laid to waste, however. A partnership with Warner and Omnimedia saw the release of 13 DVDs, which compiled past episodes of Martha Stewart Living in thematic segments: Halloween, The Holiday Collection, Baking Favorites, Favorite Cookies, Spring Gardening, Favorite Family Dinners, The Weddings Collection, Guest Chefs, etc. Episodes of Everyday Food were also released on DVD. Unfortunatley, the venture proved to be less lucrative than the company had hoped and the DVD partnership expired. To date, these are the only DVDs of Martha's programs that have been made available for purchase.

In 2018, however, Martha launched the Martha Stewart TV app, which can be downloaded to mobile devices. Every single episode of Martha Stewart Living is available through this subscription app, as well as episodes of The Martha Stewart Show and many of her television specials.