The day after Martha's 84th birthday this year, she announced the launch of her new skincare line called Elm Biosciences, co-founded with her dermatologist, Dr. Dhaval Bhanusali. (The name of the brand was inspired by the name of the street, Elm Place, where Martha's childhood home was located in Nutley, New Jersey).
Preordering for the new skincare line is now live; shoppers can preorder two new products that will ship out on September 17th - the A30 Elemental Serum ($135), an antioxidant serum with the A30 complex at its base, which targets visible signs of aging such as dehydration, irritation and UV damage, and the Inner Dose Daily Skin Supplement ($50), a capsule that addresses hormonal imbalance, inflammation and oxidative stress. All items preordered will be shipped on September 17th.
According to a press release, the new skincare brand consists of "a dual-pathway system designed to treat the internal and external drivers of aging, simplifying daily beauty routines while delivering powerful, clinically-tested results."
Martha says: "This brand is targeted to a very broad audience. Cells die. Skin ages. We're aging the minute we're born. So we have opportunities here to halt that, or at least prolong the health of our skin. And that's what we're trying to do here."
These clinical tests have been ongoing since 2020 when Martha began developing the line with Dr. Bhanusali. The line has the backing of 350 dermatologist advisors who worked on testing the products.
Click here to order and explore the brand!
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