In the early days of Martha Stewart Living magazine, subscribers would often be enticed to renew or gift a magazine subscription with special promotional incentives. These could be tote bags or calendars, but more often than not they were small how-to booklets based on Martha's "Good Things" from the magazine. A renewal thank-you card would be sent to your address (such a nice touch) along with the booklet, which always centered on a theme, whether it was gardening, cooking, crafting or collecting.
The booklets were always printed in colour on very nice card-stock and measured approximately 5.5 by 7 inches. They were usually about 20 pages in length, advertisement-free. As you can see in the photograph above, each "Good Things" booklet was based on a particular theme: homemade gifts, collecting, cooking, giving, holiday projects, etc. With images and ideas selected from past issues of the magazine, each booklet contained instructions, recipes and advice.
Martha Stewart Living offered these booklets to subscribers for about ten years, between 1994 and 2004. They are fairly rare today and each booklet can fetch between $3 and $6 on the secondhand market, depending on condition and rarity.