Martha Stewart will be on QVC tonight at 10pm EST to debut her very first fashion line! The apparel line will be made up of affordable basics for women: embellished jeans, blouses, t-shirts, jackets, shawls, sweaters and scarves. Martha had a hand in designing each piece of clothing, using her own wardrobe staples as inspiration for the line. From selecting the colours to choosing the embellishments, Martha was at the forefront of the design process, ensuring comfort and wearability were key components. Martha will co-design four collections for QVC a year with bonus seasonal lines, including holiday and beach lines. Prices for the fall collection range in price from $35 to $65.
It won't stop at apparel, however, as you can see from this Facebook Live video that aired yesterday! Martha will also be promoting her favourite skin care brand, Mario Badescu, by grouping together the most effective beauty products for each age group, from teenagers to over-50. Each set of carefully selected Mario Badescu products will come in its own special Martha Stewart box, categorized by age group.
Martha will also be offering pre-packaged food through QVC, including her own line of frozen pie crusts, bread sticks and pastries.
Finally - and perhaps most exciting for many of us here - is a full gardening collection with many of the designs we are so familiar with. From cutters to leaf blowers to pressure washers to hoses to saws to shovels, the gardening line looks very extensive and attractive, all in Martha's signature neutrals: light green, beige, grey and a dusky yellow.
The full line will debut on September 25th on QVC at 6pm.