DECEMBER 6: THE MARTHA STEWART COLLECTION AT MACY'S
On September 10th, 2007, Macy's department stores launched their new line of Martha Stewart housewares, called The Martha Stewart Collection. With the closure of the Martha by Mail catalog and the Martha Stewart Everyday collection at Kmart on the wane, Martha had found the ultimate partner and distributor in Macy's department stores to further expand her merchandising brand.
Tim Adams, the chairman and CEO of Macy's Home Store had this to say at the launch: "The new Martha Stewart Collection takes Macy's home assortment to a new level of interest and relevance for our customer - supported by an editorial voice that is one of the world's most-recognized authorities on home decorating, cooking and entertaining. In the spirit of Martha's own love of collecting, the new product at Macy's is an authentic expression of the Martha Stewart perspective, articulated throughout the collection with personal inspirations like design references from her antique linen collection to new interpretations of faux bois. The Martha Stewart Collection at Macy's is a true reflection of her magazines and the product in the original Martha by Mail Catalog coming to life in our stores."
Macy's excitement was mirrored by fans who were thrilled to have access to an entirely new line of Martha Stewart products.
Martha was also eager to share her line of goods: "The Martha Stewart Collection at Macy's is inspired by treasures in my personal collections from around the world and by beautiful, useful items that I love in my own home. I am very excited to launch the Martha Stewart Collection..."
While there may have been a hiccup or two along the way (such as a legal feud between MSLO, Macy's and JC Penney) the collection remains Martha's top-selling merchandising brand, sold at Macy's stores around the United States. Over the last 25 years of business, the Martha Stewart Collection is one development that fans are especially grateful for! Below are more highlights from the collection.
Click here to read more about the Martha Stewart Collection Wedgwood line. Also in 2008, Martha worked with Waterford Crystal on a line of stemware for the collection. Click here to read more about it.