Last month, Amazon set up its "Handmade" shop, an arts-and-crafts marketplace where artisans can sell their wares. The new site has positioned Amazon as a formidable competitor to Etsy, which has grown exponentially over the last five years. (The company logged almost $2 billion in gross merchandise sales in 2014, and went public this year.)
“It’s a much bigger audience,” she said. “It’s the powerhouse retailer online in the United States.” She added: “It’s a step in the right direction, I think, to showcase the vast number of entrepreneurial small companies emerging in the United States. And some of these companies might become the giants of tomorrow.”
Click here to visit the Martha Stewart American Made store at Amazon.