To help promote the line in the early 2000s, Martha Stewart produced two in-house magazines that were distributed exclusively at Kmart stores. They were ostensibly promotional catalogs featuring many of the MSE products sold in store, but were designed to have the look and feel of magazines. They were free and were stacked on news racks at the checkout lines at select Kmart stores. They are quite rare today and very collectible. They can occasionally be found on eBay. Below are images from these 'magazines.' Special thanks to my friend Kenn for scanning these pages.
The first one to be issued was the "Martha Stewart Everyday Garden Magazine," published in the spring of 2001. The magazine was 100 pages and featured Martha Stewart Everyday products for the garden, mixed and matched with editorial how-to content about planting and gardening. As well as being available in store, this magazine was also mailed out to homes. The table of contents included these subjects: Gardening 101, No Fuss Roses, Pots and Planters for Nonstop Color, The Best Backyard Barbecue, Easy Perennials for Sun and Shade, The Perfect Tomato.
The second promotional magazine released in Kmart stores to promote the Everyday line came in 2003. It was devoted to summer, with subjects ranging from summer crafts for kids, blueberry treats, growing hydrangeas and decorating outdoors for a festive summer evening party. The contents included: Questions and Answers, Fun Ideas, Hydrangeas, Ready, Set, Summer!, Blue-sky Parties, Easy Annuals for Nonstop Color, Very Berry Treats, Rooms in Bloom, Bright Nights, How to Make it, How to Do it, Where to Find it.