2.25.2015

New Ads on Social Media

Many of you who follow Martha Stewart Living on Facebook, Pinterest, Instagram and Twitter will have seen these new ads that have begun appearing to help direct traffic to marthastewart.com. Each ad heralds a topic - a sort of title page - that links to a full article or how-to on marthastewart.com. I am blogging about them because I really admire their design. They feel fresh and engaging and it would be nice to see more of this design in other areas of the company's advertising. What do you think of them?

4 comments:

Anonymous said...

Very much like the last 3 ads, the first , while edgy, to me does not seem to convey the warmth of home and hearth which to me is MSOL.

APM

Rowaida said...

Hi Andrew,
I love the 2nd, 3rd and 4th ads.
Wish you a wonderful weekend xx

ANDREW RITCHIE said...

That's so funny! The first one is my favourite.
:-)

Anonymous said...

Andrew, I guess Marth's did a good job on us........it looks sticky **and not cleaned with her famous instructions of " warm sudsy water" .
APM
** realize its look is the point of the add