4.04.2013

'Martha Home' Unveiled!

Martha fans may want to plan an excursion to JC Penney tomorrow. The first category of merchandise by Martha Stewart will be unveiled at 500 stores nationwide and online at the JC Penney website. Martha Celebrations features products designed for celebrating special occasions: paper puffs, streamers, paper plates, napkins, wrapping paper, invitations and stationery, gift bags and so much more. There are more than 500 items in the Martha Celebrations line. Other categories in the Martha Home line include Martha Lighting, Martha Pantry, Martha Decor and Martha Window. Martha Stewart Crafts will also be sold at JC Penney. These shops will be unveiled throughout the month and into May as JC Penney restructures its entire home department, introducing new names like Martha and Jonathan Adler. You can begin browsing the various Martha Home collections at the website now! Click here to see what's on offer! You can also view the official promo here.
 
Mediation between JC Penney, Macy's and Martha Stewart Living continues this week, after a judge ordered the parties to come to an agreement regarding the sale of Martha Stewart branded home items at both Macy's and JC Penney - rival department stores. The talks are likely to continue into next week. Hopefully an agreement will be reached soon that will satisfy everyone involved.

10 comments:

Alan said...

Looks beautiful ... Martha does Hallmark! ... can't wait for the rest of the line -- in the rugs, they don't have the faux bois - that was my favorite

Anonymous said...

Just came from an estate sale. The LUCKY customer found a MS beehive cake mold the one with the Martha by Mail pamphlet well he paid 12 dollars for it. I had to educate them as to what it was I did not see it BOO HOOO anyway an ebay auction sold one for nearly 300 dollars!!! He said he raises bees " I am so happy for you.." Honestly I was boo hooo

ANDREW RITCHIE said...

Wow! He got it for a STEAL!!! Those are so very rare. Boo-hoo indeed!

Rowaidaa said...

Looks so beautiful

Kevin said...

Just took a look at the new line - There are some very beautiful pieces! Many styles remind me of the late MSE merchandise. Also loving the Adler, Conran and Graves collections! Who knew JCP had become so on trend?! :-)

Kevin

ANDREW RITCHIE said...

Kevin, you're so right about it being similar to MSE. A lot of people missed that line when it went under, so this I think will be a nice replacement. I have yet to see any of the products in person. Next time I'm in the US!

Anonymous said...

You probably know about the judge's ruling. It is apparently an "interim" ruling, but I can't imagine that the judge would OK the JCP Everyday brand just to officially rule against it.

So, some good news about Stewart & JCP. Interestingly, of the 105 stories in Google news about JCP, only 1headline is related to the ruling. People prefer bad news?

Everyone has an opinion about JCP, but I can't for the life of me understand how a store that offers better merchandise in much better looking stores at great prices is failing.

Anonymous said...

Some of the JCP Everyday items are now online.

Anonymous said...

Well, the JCP Everyday brand merchandise makes the Macy's lawsuit seem silly. It doesn't look anything like their Martha Stewart branded products, and the prices are shocking. And not in the "I can't believe the prices are so low" kind of shocking. Stuff always looks awful on store websites; I'll keep an open mind until the home boutiques open at my store. But, I'm disappointed so far.

Anonymous said...

Yeesh. Another judge has barred the sale of JCP Everyday; at least for now. This is getting really confusing, and the whole mess is like watching a bunch of kids on a playground.