2.13.2013

The March Issue + Everyday Food Supplement

The March issue of Martha Stewart Living arrived in my mailbox today. The cheery cover, full of happy bouquets and posies, nearly made me sing with delight. (Too many days of sleet and grey and cold and muck and yuck.) This March issue is a departure from March issues past in that it is not an issue devoted to gardening. The March issue had formerly been designated the annual 'special gardening issue' with a focus on sowing and growing. In her letter, editor-in-chief Pilar Guzman says she intends to feature a garden in every issue of the year, rather than bundling all the gardening advice and inspiration into one single issue. Sounds good.
 
There is still a definite nod to the outdoors with fresh takes on spring bouquets, tips on foraging for edible vegetation and the benefits of composting nearly everything. (You can thank Martha for that last one.) The issue inspires a bit of travel fever, too. The magazine heads north to Canada (yay!) with a visit to the province of Nova Scotia and a beautiful seaside herb farm. Then, it's down to "good ol' Texas" for some flea market excursions. You won't find any Easter ideas in the March issue, however, even though the holiday does fall on the last day of the month. Since it is so close to April, the editors opted to do their Easter celebrating in the April issue instead, which will hit newsstands a couple of weeks before Easter.
The March issue also marks the arrival of the first Everyday Food supplement for Martha Stewart Living subscribers. The magazine ceased publication last year with its December/January issue and it will no longer be seen on newsstands. The supplement was attached to the cover of Living, which came sealed in a plastic sleeve. The new publication (pamphlet size at about 30 pages long) was accompanied by a letter from Martha explaining some of the ways you can follow the Everyday Food brand online. There will be several more issues like this throughout the year for Martha Stewart Living subscribers. Expect to see Everyday Food supplements in the May, July, October and December issues.

11 comments:

Rowaidaa said...

I can't wait to download March digital issue it sounds amazing love March issues, I downloaded Everyday food and love it. It is wonderful to get it again, Jan and Feb were missing :(

Pru said...

I might have to download the April issue as it will arrive in the UK after Easter. March has such a pretty cover.

Anonymous said...

Is it true that Martha Stewart Living will begin combining two months in one issue?

Trellis Smith said...

This is my least favorite of the digital issues ... not much enhanced content (videos, etc.). I hope April will be a little more exciting ... also, I miss the gardening issue and the wonderful how to's. I need to check the masthead and see if Stephen Orr has been let go.

Rowaidaa said...

Hi Andrew I downloaded last night my March digital and I love it so beautiful have a blessed Sunday

ANDREW RITCHIE said...

I haven't heard anything about them combining two issues into one.

maya said...

i am so upset about everyday food :( I've always had traveling friends pick up EDF from the US newsstands to bring back for me, and now, there's no way for me to enjoy it on print. iPad's no match...
*eek*
should i just resort to ebay?

shona said...

hi andrew
i checked out the 2013 media kit and if i'm reading it correctly it looks like the july and august issues will be combined into one. as much as i'm disappointed about losing an issue, it didn't really surprise me after all the changes that have come about lately. fingers crossed they won't go back to 10 issues a year.....

ANDREW RITCHIE said...

Shona, that's very interesting. The July/August issues of Living used to be combined back in the 90s. If you could, would you mind sending me the link to the media kit, if there is one? Send it to:
dreamboat7@hotmail.com

ANDREW RITCHIE said...

Maya, the 'new' EDF is not really a magazine. It's more like a brochure or a pamphlet - 30 pages or so printed on very thin paper. You're really not missing too much.

בצק אלים said...

came back to report, and indeed, Andrew, you're right! downloaded the new issue on ipad (free!), and it's short and to the point. oh well, at least we'll still have the wonderful Sarah videos...