Beginning this year, Martha Stewart Living magazine will publish ten issues instead of twelve. MSLO announced the change on the company's most recent investor-relations conference call. This year, the July and August issues will be combined into one summer issue. It is likely that the December and January issues will also be sandwiched into one issue, or perhaps the January and February issues. The August and January issues were new additions to the magazine in 2001 when it began to publish monthly. Due to increasing publishing costs and a decline in ad revenue, the magazine has opted to return to the 10-issue format by cutting its distribution by two.
While I have certainly come to love the August and January issues over the last eleven years, I am happy with this news. It is essentially a return to the magazine's roots. During the 1990s, the magazine published ten issues annually and they are among the best years in the magazine's catalog. I've reflected on the January and August issues before on this blog. For the sake of nostalgia, click the highlighted links below to read more about their histories: