Martha Home at JC Penney: A First Look!
A reader sent in this link to the new Martha Stewart page at JC Penney and I'm so excited about its imminent debut! The product line of home goods will be called simply Martha Home. Merchandise will focus on cooking, entertaining and decorating. The exciting thing about the JC Penney alliance is that Martha's merchandise will be housed within in-store boutiques that will function as their own little shops within the department store. The plan, as it was announced in 2011, is to have specially-trained staff to run the Martha Stewart stores at JC Penney, as well as unique merchandising fixtures and display elements. The line will be launching soon. However, a ruling must be made in a trial that is pitting Macy's (which also carries a Martha Stewart line of home goods) against MSLO in a legal dispute over licensing. The trial begins next month. In the meantime, you can sign up for emails about the product line by clicking here. I hope everything goes smoothly and that Martha can have product lines at both Macy's and JC Penney. (Good news for me: JC Penney now ships to Canada!)