It was announced a couple of months ago that Martha Stewart had partnered with Avery Dennison to create a new line of home office and home organization products to be sold exclusively at Staples stores in the U.S. and Canada. The products have already appeared on the Staples.com website and will be in stores soon. (No products available in Canada - yet!)
There are over 300 different items in numerous home-organization categories, including binders, dividers, binder accessories, sheet protectors, journals, notebooks, notepads, file-folder labels, kitchen labels, color-coding labels, textured and metallic labels, kraft labels, permanent labels, tags, bands, sticky notes and note tabs, file folders, accordion files, pockets, storage boxes, drawers and trays, organizers and accessories. Whew!
What strikes me most about the line are the colors - they are SO Martha. Products come in shades of teal, beige, gray, various pastels as well as bolder primaries. The other impressive quality is how imaginative the products are. A sign of excellent design is something I like to call the "why-didn't-I-think-of-that" factor. Many of these products elicited that excited reaction.
Below are some examples from the line.
I am most impressed by the assortment of kitchen labels available in this line. They are practical, useful and attractive. There is nothing like these labels anywhere else!
Pantry pockets hang neatly on the pantry door and contain recipes, coupons and take-out menus.
A colorful and well-maintained planner keeps everyone on track - even you!
Magazine holders can double as a portable filing unit if you fill it with vertical folders containing your most frequently-used documents.