My friend Kenn, a fellow Martha collector and aficionado of the Martha Stewart brand, gave me this collection of Martha Stewart Everyday postcards several years ago: duplicates from his personal collection. They were part of a promotional package for the 2002 Martha Stewart Everyday Holiday line at Kmart. I keep them safe in plastic sleeves in an album I have devoted to such Martha Stewart material. I thought it would fun to look back at some of these treasures. What strikes me, immediately, is how thoughtfully the collection is designed; the shapes and colours are beautiful, borrowing from vintage and antique styles in sophisticated, modern hues. These collections are no longer available.
Winter Blossoms Venetian Glass Ornaments. The Winter Blossoms collection conjured up the romance of the Victorian Christmas. This assortment contained glass ball ornaments in beautiful holiday pastels and iridescent Venetian glass. There were also floral motifs evoking handmade silk ornaments in poinsettia shapes.
Woodland Holiday Glass Ornaments and Ribbon Ornament Hangers. The Woodland Holiday collection calls to mind the beauty of a winter forest. Garlands featuring acorn designs, birds nest ornaments and wreaths decorated with nuts and pinecones were highlights from this charmingly woodsy collection.
Classic Christmas Ornaments and Fancy Beaded Garland. The Classic Christmas collection was inspired by the traditions of Christmases past. Ornaments came in nostalgic styles and patterns in this collection, rich with shades of traditional red and green.
Golden Luster Glass Novelty Ornament, Beaded Garland and Sheer Ribbon Garland. The Golden Luster collection celebrated the richness and warmth of the holidays with a variety of glass ornaments in shades of gold. Apple, pear and grape-cluster ornaments were also availalble.
First Snowfall Ornaments, Beaded Garland, Tree Skirt and Gift Wrap. The First Snowfall collection was all about the wonder of the newly fallen snow. Cozy knit stockings and snowflake ornaments captured the beauty of a snowy Christmas in a cool, crystalline palette of silver, blue and white.
Christmas Favorites Ornaments and Beaded Garland. The Christmas Favorites collection was based on Martha's own beloved collectibles and some of her favorite holiday colors. Porcelain and glass teapot and teacup novelty ornaments conjured up a cozy feeling. Unique glass ball ornaments came in distinctively "Martha" colors, such as her signature green.
Gumdrops and Candy Canes Ornaments, Tree Skirt, Gift Wrap, Stockings and Flannel Sheets. The Gumdrops and Candy Canes collection definitely had the kids in mind. The fanciful assortment was dedicated to the whimsy and wonder of children this time of year. Decorated felt stockings and shatter-proof ornaments made this collection durable and festive.
A close-up of one of the gumdrop ornaments. Many of the items in the Gumdrops and Candy Canes collection were translated from popular craft projects from the pages of Martha Stewart Living and Martha Stewart Kids magazines.
An assortment of wreaths from the various collections mentioned above.
Some of the lighted holiday ornaments from the various collections, including snowmen lights, large pearl lights and poinsettia pearl lights. A tip from Martha: "On average, use 100 lights for each foot of tree. For a six-foot tree, you'll need about 600 lights. Use additional strands if you have a fuller tree or if you prefer lots of illumination."