Martha Stewart is set to launch a new brand of furniture: Martha Stewart Fine Furniture with ML Brands International, formed by upholstery maker Miles Talbot and case-goods source Lefa, based in Pensylvannia. The line will debut at High Point Market this Saturday at the Miles Talbot showroom at 1690 English Road.
As most of you know, Martha had a partnership with furniture-maker Bernhardt. The line yielded several wonderful collections, many of which were based on furniture designs from Martha's own homes. Collections included Skylands, Turkey Hill, Lily Pond, Katonah, Opal Point, North River and Greenwich Street.
The new line with ML Brand will debut with upholstery and occasional furniture with other categories set to debut in 2012, including larger case-good pieces. The pricepoint is said to be mid- to high-range with many of the pieces boasting handmade details. "It was Martha's desire to step up in the furniture marketplace and have some finer goods that she would be able to live with and sell to her neighbours," says Rob Casey, managing partner in the venture.
You can read the full press-release here.