Country Living at Kmart

A new home furnishings line named after Country Living magazine will debut this summer in Kmart and Sears stores across the country. With Martha Stewart's Everyday brand of home products leaving the Kmart shelves in 2010, the new Country Living line appears to be poised to replace it.

The new line will include furniture, tabletop, bedding and bath items. Items will range from $3.99 for candles to $349 for dining room furniture - similar price points to the Everyday line. Jaclyn Smith also launched a home line at Kmart last fall, ostensibly in an effort to personalize Kmart with a well-known spokesperson for the home division in lieu of Martha's departure.

Martha Stewart Living has not yet announced the mass-market retailer that will distribute its bestselling Everyday brand but it has confirmed it is in talks with a well-known store and is close to finalizing a deal.

Two corner cupboards replicating 18th Century originals made by the designers at Country Living. The new Country Living line of home furnishings will be available at Kmart stores this spring.

1 comment:

Capcom said...

The Country Living line looks very interesting!

Although it's too bad that Kmart has lost Martha, I can't say that I'm surprised, her work deserves a better platform than that junky store. I've been to Kmarts from upstate NY to Tennessee, and they all look the same, i.e., dumpy unkempt places that you don't want to go into. Hard to believe that the Kmart CEOs have so little pride in their stores in this day and age when one misstep can take down your business almost overnight.

That's good news that her line will be somewhere else, can't wait to see that finalized.