3.30.2009

Martha Stewart Stationery

The Massachusetts company that makes paper for US currency has entered a partnership with Martha Stewart Omnimedia to create a full line of social stationery products.
Crane & Co.'s brand director Megan Kuntze told the Berkshire Eagle last Thursday that the new line of wedding stationery will be released this spring. The Crane and Co. website is already selling the various collections, some of examples of which appear below.
Martha Stewart's Pearlized Striae Letterpressed Invitations: Letterpressed printing
Invitation: 5/12 x 7 1/2 inches; Response postcard: 3 13/16 x 5 5/16 inches; 25, 50, 75, 100, 125 or 150 per box. Price: $284 - $514.
Lily of the Valley Personalized Save the Date Cards: 3 13/16 x 7 3/16 inches; 50, 75 or 100 cards and envelopes. Set of 50 is $290.


The announcement comes one week after Martha Stewart Living Omnimedia announced it was eliminating 70 jobs and that about 200 employees would take a 9 percent pay cut.

Stewart's media and merchandising company already sells products through licensing agreements with companies including Macy's, Kmart and Wal-Mart. Stewart said the new line will be called the Martha Stewart Stationary Weddings Collection.

Kuntze said during Stewart's modeling days in the 1960s and 1970s, she was once featured in a Crane stationery advertising campaign.

1 comment:

CrimsonBruin said...

I looove Crane's stationery. I didn't know they made the paper for our money, though! I like the new banner, too!