The Last of Blueprint

Well, the last vestiges of the Blueprint brand have finally disintegrated. The Bluelines Blog ("the shortest path to personal style") closed up shop on July 17th with a short but blunt statement. It's been such a long time since I've visited the site myself that its closure had escaped me.

With a heavy blog heart, we are saying goodbye today.
Bluelines is shutting down, but will remain here as an archive.
We want every reader to know that we have been thrilled to share with you all of the things we've loved, things we've obsessed over, and things that have inspired us in every way.
We hope you will stay in touch with
us through our own blogs and sites.
Much love and best wishes to all.

There are fifty-some comments posted on the blog, many of them quite negative, expressing dismay and disappointment with the way MSLO handled the whole Blueprint affair. I was surprised to read that many of the Blueprint subscribers never receieved their replacement subscription of Martha Stewart Living. 

I can't say I'm surprised the blog has closed. It was a pale substitute for such a great magazine. From what I understand, it was being run by the staff and they were not getting paid for it. No wonder it lost its allure.

R.I.P. Blueprint. R.I.P. I will miss you.

1 comment:

La Petite Maison said...

Wow, thanks for the update! I was wondering why everytime I went to read the Bluelines blog, there were no new posts. But you're absolutely right- the blog was a poor substitute for the awesome Blueprint magazine. *sigh*