Martha's New Home Products: Now in Store

Martha's new home products with Gibson Overseas, Welspun Group and Town & Country Living have begun to show up in stores such as TJ Maxx, Marshall's, Fred Meyer, Home Goods, Ross, and Kroger. From cookie sheets to casseroles, mixing bowls to baking utensils, pots and pans to bedding and towels, the Martha Stewart brand of products continues to expand.

In February it was announced that Martha (via Marquee Brands) had signed a licensing deal to develop new home and kitchen collections that would be distributed worldwide through various chain stores. The pandemic sadly put a damper on the launch. The line of more than 250 new products was set to debut at the Inspired Home Show in Chicago in March, with Martha in attendance, but that was not to be. What happened instead was a gradual distribution of products to stores, which are now stocking their shelves again after months of closure. 

Several members of the Martha Moments Facebook Group have shared photos of their findings on recent shopping excursions. The products all have that signature Martha Stewart look in shades of grey and teal. I have not yet seen any of these products at Marshall's or Home Sense in Canada, but it is still early days. I hope they do arrive eventually! 

To my knowledge, there is not yet an online shop where these products can be viewed or purchased.

At this Fred Meyer store in Fairbanks, Alaska, in-store signage includes photographs of Martha. This "peony collection" was very widely distributed and has been seen in numerous stores around the United States. 

At Marshall's, Hayden Regina picked up these very nice looking baking dishes and casseroles in shades of taupe. (Those are his pale-green finds in the top photograph as well).

He also picked up this unique faux-bois dinnerware set.

Here are more examples of the new products on display at Fred Meyer. You'll notice 10-piece cookware sets and plenty of ceramic casseroles, baking dishes, pie plates and mixing bowls, as well as dinner plates, cake and muffin tins, and baking sheets. 

Baking utensils were also on hand.

Another Martha display at a Kroger Marketplace.

Justin Giannunzio noticed that "Martha Stewart Everyday" has made a comeback on the labels of some of the new products, which were photographed at Ross.

Justin also spotted this queen comforter set at Ross.

So, be on the lookout! I'm sure there will be more products to come as the seasons unfold.