Flowers have always been a part of Martha's world. In the late 1990s, Martha launched a flower delivery service called "Martha's Flowers," a business that was run through her catalog and website. The service was then licensed to 1800flowers.com, a partnership that ended in 2014. Martha is now returning to the flower-delivery fold with a new partnership with BloomsyBox.com, a floral subscription startup that specializes in farm-to-table flower delivery, minus the middle man.
Martha's partnership was announced earlier this week by Sequential Brands, which now handles Martha's company. Martha's service will launch in December, just in time for the holidays. Martha will only specialize in roses to start and will only offer monthly delivery subscriptions. Next year, however, there are plans to expand the business to include more varietals and possibly more subscription options. Click here to explore BloomsyBox.com. Currently, the service only ships within the United States.