In early 2007 I received a special invitation, which arrived with my issue of Martha Stewart Living magazine, asking if I would like to subscribe to a new publication the editors were working on called The Martha Stewart Newsletter. Intrigued, I hastily sent in my order with payment of $22 and eagerly awaited the arrival of the premiere issue. It came in late April in a plain white envelope with telltale turquoise trim. I carefully opened the envelope and excitedly read the first issue of the newsletter (May/June 2007) on my balcony.
The newsletter (four large pages printed in broadsheet format on heavy card stock) was a way of reintroducing many of the components that readers of Martha Stewart Living had grown to miss. Shortly after Martha's criminal indictment, many of the features that Martha contributed to the magazine disappeared: Martha's Calendar, for instance, the Letter From Martha at the beginning of each issue of Living and her Remembering column. Elements from all three columns were combined and expanded upon in new columns in the newsletter that focused on Martha's new trajectory and interests. There was a large focus on health and wellness, travel and personal remembrances. Martha's favourite poem, The Lanyard by Billy Collins was included in the first issue, as were her picks for the best croissants in New York City and photographs from her modeling days. In the premiere issue, you can find her favourite shortbread recipe, personal gardening tips and photographs from her travels, past and present.
TheMarthaBlog.com. It made sense, of course, to cut down printing costs and provide readers with much more immediate access to an online repository of information and photographs of Martha's homes and travels. The blog could be updated daily, whereas a bi-monthly newsletter would only provide occasional (albeit in-depth) correspondence. Copies of the newsletter are quite hard to come by today, so if you have a copy, hold on to it. Its limited printing means that it could become quite collectible.