1.17.2015
Martha by Mail on 'Internet Archive Wayback Machine'
A reader recently shared a link that I had never heard of before: Internet Archive Wayback Machine. This nonprofit was founded in 1996 and has since archived 435 BILLION web pages saved over time, the majority of which are no longer active. The group's purpose includes offering permanent access for researchers,
historians, scholars, people with disabilities, and the general public
to historical collections that exist in digital format.
One such archived website is the Martha by Mail shopping site, where you can view and read about dozens of original Martha by Mail products online, as they appeared on the marthastewart.com website in the early aughts. I was so excited to visit the many links and read about the products that I never really had the chance to buy at the time. It is torturous, in a way, since you cannot actually buy any of these long-defunct products, but it's still a nice trip down memory lane and the perfect place to visit if you are a Martha historian like me! Click here to see the Martha by Mail archive. Most of the links work but some are broken.
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4 comments:
Wow Andrew, I love it. I really miss that period of time, with all her magazines and flowers ( I use to save the bouquet photos, so beautiful) her TV show I miss all that.
This is just the article I have been waiting for, Andrew! Wow...feeling greedy just gazing at it. :)
Thank you for this post! I wonder how many requests they get in regards to bringing back Martha by Mail? It would just be awesome if they brought it back or something similar. Like another commentator said it really was a good time period for the brand.
I still have so many things from Martha By Mail. Cookie cutters, cake stencils, Halloween decorations, a human-sized skeleton... I miss early aughts Martha Stewart. (What I don't miss is the luggage I bought from Martha by Mail, it was lovely but completely impractical for travel by airplane. Oy, the lugging and the stains.)
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