The Spring issue of Martha Stewart Weddings will be on stands next Monday (March 3) and features singer-songwriter John Legend and his bride, model Chrissy Teigen, on the cover. This is the third time Weddings has featured a celebrity couple on the cover (twice, consecutively) and may signal a new direction for the magazine. By gaining exclusive access to the details of a celebrity wedding, the magazine is appealing to a younger audience without sacrificing the quality and style it has become famous for, while simultaneously knocking out its competitors. Martha Stewart Weddings has maintained its position in the top three most-popular weddings publications in the world. With well over a million subscribers, excellent newsstand sales, robust advertising pages and several international versions in print around the globe, it is (comparatively) the best-selling magazine bearing the Martha Stewart imprint. Read more about John Legend and Chrissy Teigen's wedding here and be sure to pick up the issue next week.
Pleased to hear there is a MSLO magazine that has a winning formula and continues to work to keep it successful.
ReplyDeleteI checked the Brides Guide'Blog and it seems to be updated with beautiful images and style ( excluding ongoing tweets)
My sincerest hope is it will spread to all Ms Stewart's publications.
APM
Hi Andrew, I downloaded the digital issue and I find it amazing and very inspiring. The Martha wedding issues are always beautiful.
ReplyDeleteI have just received and read the March 2014 Martha Stewart Living issue . While I believe it is slightly short on content, the beauty and style in each layout makes the issue a " home run".
ReplyDeleteIf Mr Pike's style is allowed continue, and they can lure back readers this much needed magazine will flourish!
APM
I'm glad to hear you like the March issue! I like it a lot, too. It is thin, you are right. But I think the projects, recipes and ideas speak to Martha's very diverse audience and their diverse interests. It feels modern and fresh.
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