Careful observers of the Martha Stewart brand will have noticed the appearance of two new Martha Stewart logo styles on the company's social media sites, including Facebook and Pinterest. The round logo that was designed several years ago by Stephen Doyle (the husband of Gael Towey) has disappeared from these sites, replaced by two new logos that are used interchangably: both use basic fonts that echo the former block logo seen on the magazine in the late 1990s and early 2000s. On a recent edition of "Mostly Martha" - Martha's weekly radio show on Sirius XM - Martha Stewart Living's editorial and brand director Eric Pike mentioned that the magazine would like to reintroduce Martha's name on its covers in a way that is more prominent than how it currently appears - tucked above the word Living in small font. The circular logo, Eric says, is ideal for merchandise branding but wouldn't translate properly on a magazine cover, adding that the name written in circular form is difficult to decipher. He says he is working with several designers to bring Martha's name back to the magazine cover in a bigger and bolder way! Haven't we all been waiting for that? (I hear a resounding "Yes!" in the ether.) Below are examples of the new logos that have been popping up here and there...
That is awesome! I'm glad that this change is happening. I've mentioned in a previous blog comment that making Martha Stewart's name bigger on the cover of Living will surely attract shoppers. Hope we get to see it on the next issue which is September.
ReplyDeleteAndrew,
ReplyDeletedo you like the new blog style? I don't. Of course my favorite is still her original site; i'm having trouble finding anything on the new blog. It's still in beta but I think MSLO needs to be careful straddling the line between attracting a new audience and alienating those of us who have been readers since her first cookbook and the premiere of MSL magazine
Cheers
Vicki
I agree, Vicki. It's a difficult line to tread: keeping the longtime readers happy while attracting new ones with slightly different tastes. It's a balancing act. They have to make sure they keep the best of the old and combine it with the best of the new.
ReplyDeleteAwesome!
ReplyDelete