1.16.2013
Martha Home at JC Penney: A First Look!
A reader sent in this link to the new Martha Stewart page at JC Penney and I'm so excited about its imminent debut! The product line of home goods will be called simply Martha Home. Merchandise will focus on cooking, entertaining and decorating. The exciting thing about the JC Penney alliance is that Martha's merchandise will be housed within in-store boutiques that will function as their own little shops within the department store. The plan, as it was announced in 2011, is to have specially-trained staff to run the Martha Stewart stores at JC Penney, as well as unique merchandising fixtures and display elements. The line will be launching soon. However, a ruling must be made in a trial that is pitting Macy's (which also carries a Martha Stewart line of home goods) against MSLO in a legal dispute over licensing. The trial begins next month. In the meantime, you can sign up for emails about the product line by clicking here. I hope everything goes smoothly and that Martha can have product lines at both Macy's and JC Penney. (Good news for me: JC Penney now ships to Canada!)
Progress! Good to see the webpage up and running with a confirmation that the line is coming soon. I have a prediction... we'll see if comes to be. I predict that the new Mad Hungry line will debut at JCP as part of this Martha Home rollout. Since it's branded differently, I'm guessing that it would not fall under the "exclusive" clause with Macy's. Hopefully the court case can be settled quickly so the line can proceed. Keeping my fingers crossed!
ReplyDeleteI bet you're right, Kenn! I'm wondering if that's where the Martha Stewart Fine Furniture line will also debut. We'll see!
ReplyDeleteI hope it is like her Kmart collection. I miss that dearly.
ReplyDeleteThank you Andrew for always updating us with good new.
ReplyDeletekevin Sharkey was talking Paint on Ustream! About painting techniques and color theory http://ustre.am/SZ56 it was very helpful and loved the tips. I hope they will do this show always.
Have a wonderful weekend
i hope it is more like Martha by Mail
ReplyDeleteVERY EXCITED ABOUT THIS jc Penny has come a long way since the gentleman from Apple was hired. Great new clean look. Will be there to buy Martha's goods..
ReplyDeleteI went to my local JCP today and asked when I could expect to see Martha. The associate told me that the are we were standing in (the entire Home furnishings department) would be all Martha Stewart as of April 19th. Be still my heart, that is a whole lot of Martha. I am very excited!
ReplyDeletelooks like Martha Home will be diminished and now I am wondering what Martha's presence will be like in the stores and if there will be the new martha stewart online store.
ReplyDeleteBad News Guys... this is not going to happen. JCPenney won't move ahead with the Martha brand after all :( http://www.nypost.com/p/news/business/ron_is_boxed_in_UHlRg2DX6v0ZM9MbexzBaM
ReplyDeleteYes, they are going ahead with it but on a smaller scale - at least until the lawsuit is resolved at the end of February. If Martha wins, everything will be back on track. There will still be plenty of Martha goods at JC Penney in the meantime!
ReplyDeleteI can't wait for our store to get all the new home lines in. Very interesting stuff planned to come into the stores. I work at a JCP and have NOT heard this is the reason for the remodel delay and or that it is being made smaller.
ReplyDeleteI'm so Glad Martha will be at JCP! We have no Macy's here and I order her products all the time !
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