tag:blogger.com,1999:blog-23768882.post7654897926587747422..comments2024-03-28T06:17:06.977-05:00Comments on MARTHA MOMENTS: The Big Macy's RolloutANDREW RITCHIEhttp://www.blogger.com/profile/07527048900781045398noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-23768882.post-14784933133376325742007-09-03T14:51:00.000-05:002007-09-03T14:51:00.000-05:00I was in my Macy's in northern CA last weekend, an...I was in my Macy's in northern CA last weekend, and saw the huge display of Martha's new line in everything from kitchen/tableware to towels and linens. Macy's are really going all out with this,and I hope it is successful for both parties. I don't think Martha's line of craft supplies are doing that well at Michael's, or at least not at mine, where it always seems to be heavily discounted or on clearance. I find it more than a little ironic that it was Martha who really kick-started the whole scrapbooking craze on her old TV show, but now the market has been over-saturated with scrapbooking craft items, and in our town, we even have a several stand-alone stores devoted to such. Anyway, I definitely will be purchasing Martha's new line at Macy's for myself, and as gifts for family and friends. It took her 20 yrs. to get there, but she should have always had a partnership with a store like Macy's rather than Kmart. True, it was a lucrative deal for her at the time, but I felt there was always a credibility issue. It was common knowledge that Martha was never thirlled with her association with the company, and it was a rather forced pairing, and I think it showed.Anonymousnoreply@blogger.com