7.10.2009
Martha at Home Depot?
There is a rumour on the Martha beat that the Martha Stewart Everyday line, currently being phased out at Kmart, will be moving to Home Depot in late 2010. This is still just a rumour and no one has officially confirmed or denied the news. I'm waiting to hear back from a contact at MSLO to see if more light can be shed on the subject. Home Depot would be an interesting choice for the Everyday line. I can see some of the housewares fitting in nicely: the patio furniture, the garden accessories, the bath and kitchen hardware, the Colors line of paint, the furniture. Some of the soft lines, such as the table linens and bedding, seem a bit unusual for Home Depot, but nothing is beyond the realm of possibility. It could be that Home Depot, a rapidly expanding company, is broadening its focus to include more household products. We will have to wait for the confirmation, but it's an interesting first look at the possibility!
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5 comments:
Interesting. Yu would think because she is in Lowes she might move in there. I wonder if that means she will have a new and different line on paint.
I don't know how much HD is expanding. Unlike Wal-Mart and Target, they have been hurt badly by the recession because they are so closely tied to the home building industry. In fact, they recently closed all of their Expo stores,which was their higher end "designer" stores. Perhaps by expanding you mean diversifying?
Perhaps it's my Canadian perspective. New Home Depot stores are opening all over the place here. But I think diversifying is probably what I'm getting at. It's something that's needed, I feel, in troubled times like these.
What are those two brochures at the bottom of your post? Where can I get them?
Hi Sarah,
They were given away at Kmart as part of in-house display for the furniture line.
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